Warren International Media, through Fairfax, has complete access to the latest readership and audience research.. We can also access competitive spend data for media within Australia and New Zealand.
Roy Morgan Readership Research
The Roy Morgan Readership Survey is used by publishers and advertising agency clients throughout Australasia. In Australia, it is the industry currency.
The survey collects a comprehensive range of demographic information and provides extensive coverage of consumer and product categories, including cars, household appliances, household technology, fast food, finance, holidays, leisure activities, retail, and supermarkets.
As well as measuring the readership of newspapers and magazines, including newspaper supplements, the survey also collects data on other media consumption, including television viewing, radio listening, cinema attendance, catalogue readership and Internet usage.
The AusBRS provides unprecedented insight into the media consumption, business decision making, personal consumption and lifestyle of senior business decision makers in Australia.
AusBRS provides a resource that will help advertisers and those planning media identify opportunities to optimise the way they communicate with this target group. It provides comprehensive information on how this important target group consume business media, their business decision making, lifestyle and interests, and personal consumption.
Neilsen Media AIS
Nielsen Media AIS monitors advertising activity and is the industry currency for advertising expenditure estimates and volume measurement across all mainstream media; covering Television, Newspapers, consumer Magazines, Radio, Cinema, Outdoor, Business to Business publications and Direct Mail.
National Media Research
The Nielsen Media Research National Readership Survey (NRS) is the currency for buying and selling print media in New Zealand. The Survey provides valuable insights into the characteristics, reading habits, attitudes and consumption patterns of people who read magazines and newspapers in New Zealand.
Access to both Nielsen Netratings Site Census for traffic data and Nielsen Adrelevance for advertiser activity reports.
Fairfax Media is continually conducting bespoke research across different sectors. Please contact Warren International Media and request the research that will help with your next Australasian media schedule.Contact us